Best UI/UX Questions to Ask Every Client

UI/UX Questions to Ask Every Client

We get to ask UI/UX questions to ask every client: What do you want to ask before starting the project?

Designers wish there were a magical mantra that would work for everyone. Oh wait – there is. If you are about to start a UI/UX project, your first question should be based on the below questions.

Designers can number topics, and the client helps you understand the essence of the project. 

Key Takeaways

  • The expectation of a client from the UI/UX designers.
  • The relationship between the UI/UX designers and the Client
  • Questions that are to be asked to the client by every UI/UX designer to start and complete the project.

What does a Client Expect from UI/UX Designers?

The client expects you to collaborate with those building the product to make it intuitive, practical and designed so that it helps its users do what they need to do with it.

That work involves understanding product goals and priorities, gathering insights through research and creating prototypes and mockups to serve as specs for the developers.

But the mockups aren’t a “UI/UX design” – they’re the tip of the iceberg and the result of a much larger process.

Now let me tell you about the relationship between the client and UI/UX designers.

Also Read: What are UI/UX Design Services? | What does it include?

UI/UX Designer and Client Relationship

A good relationship with the client improves the design process, creating an atmosphere of collaboration and trust. But everyone in this world has a different style of personality and working capabilities.

Do you want some suggestions on developing the relationship between the client and the UI/UX designer? Follow this Maslow’s hierarchy of needs diagram, and your project will be in flying colours!

If you are a UI/UX designer, ask these questions to build the bond and get a perfect picture of the multiple projects that you’re willing to perform in the future.

Best UI/UX Questions to Ask Every Client

The ability to ask meaningful enquiries is fundamental yet often overlooked by many UI/UX Designers. 

To the challenges, UI/UX designers must ask good questions at every process stage. I have catalogued a robust list of ten – thirteen for each stage. 

Initial Meeting

To inform your process, the designers should align with the web development team and company to visualise the project plan. Do not jump directly to the solution but ask about the underlying problems and insights the client can give your team. 

UI/UX Questions

1. What is the main aim of the product/services?

2. What does the application need to do?

3. What is the business looking for? (e.g. acquisition, retention, referral, revenue and many more)

4. What are the ways you are planning for the success of this project?

5. Who are the users or target customers?

6. Why is it essential for the user?

7. Why does the customer care?

8. What will the user try to do?

9. What are the loopholes we hit on?

10. Are there any constraints? 

11. Who are our competitors?

12. Are there any relevant products we can look at?

13. Does your brand have guidelines?

Interviewing the Owners of the Organisation

Speak to company owners and gain a deeper understanding of the industry and the market. Although many of these inquiries can be made during an initial meeting, more accurate answers can be obtained.

UI/UX Questions

1. What part do you play in this project?
2. What one thing must we get perfect for this project to be worthwhile?
3. How will you personally define project success?
4. What part does this initiative play in making that accomplishment a reality?
5. What objectives do you hope to accomplish with this project?
6. What have you tried that either worked or didn’t?
7. What went wrong there, specifically?
8. Who are the main rivals, and what concerns you about them?

9. How do you want to set this product apart?

10. Where do you envision the product in a year or five years?
11. What about your users keeps you up at night?
12. What suppositions about your users do you believe you are making?

User Research

By first comprehending the objectives and problems of your users, you can reduce the risk and cost of producing something they don’t want. The answers to these queries can reveal the crucial “why” behind user behaviour. It is best to supplement these with observable findings (user behaviour can differ from what they claim) and analytics if any are available.

UI/UX Questions | In which context the client is thinking?

1. What does a typical weekday look like?
2. Tell me about your position in the business.
3. What duties do you carry out every day?
4. What are some of the websites and programmes you use most frequently?

Company (Client) Review

Receive clear, pertinent, and valuable input from the client. Since they’re probably not experts in providing design feedback, it’s the designer’s job to pose questions that direct the comments toward the objectives of the project and the areas in which they are subject matter experts.

UI/UX Questions
1. Does this meet the needs of your users?

2. Do these [project goal(s)] get addressed effectively?

3. Does this meet all functional criteria?
4. Does this accurately represent the company brand?
5. Why is it critical to [design request]


The above are some of the standard questions that are asked to clients by every UX/UI designer. Suppose you are looking for website development from scratch. We are here for you to solve the problem. 

Consult our Immensphere consultants to revamp your website!


Octet Design

Frequently Asked Questions (FAQs)

What are some questions UX designers must ask before they can solve a problem?

1. What does a typical weekday look like?
2. Tell me about your position in the business.
3. What duties do you carry out every day?
4. What are some of the websites and programmes you use most frequently?

How do you gather UX requirements?

Guidelines for Collecting UX Requirements
1. Establish objectives for what you want to learn about each stakeholder.
2. Prior research will help you better grasp the goals and roles of your stakeholders.
3. Ask questions even if you believe you already know the answer to them to avoid assumptions and biases.

What are the five stages of requirement gathering?

1. Recognise the hardship that underlies the demand.
2. Get rid of any confusion in the language.
3. Determine Corner Cases.
4. Fourth, create user stories.
5. Develop a definition of “done.” 

Leave a Comment

Your email address will not be published.