How To Fix WordPress Permalink

How to fix Wordpress permalink

Are 404 errors unexpectedly appearing on your web pages? It is an indication of a broken permalink. It is a frequent issue with WordPress. The user experience and your SERP ranking might be harmed.

Not to worry! Broken permalinks can be repaired. In this blog, we’ll first examine the various causes of broken links and provide solutions to “How To Fix WordPress Permalinks”. 

Let us start. 


Key Takeaways 

  • What are Permalinks and their importance 
  • Difference between URL and Permalink 
  • How Permalink enhances SEO 
  • Causes of Permalinks not working properly in WordPress
  • Steps to resolve broken Permalinks issue in WordPress 

What is Permalink in WordPress?

The full URL for each article, page or anything on your website that you view is known as the permalink. Its permanent nature is implied by the phrase “permalink.” A permalink is simply a brief URL that is simple to share.

Why does Permalink Matter?

Without permalinks, your blog would not exist on the web. 

Users are more inclined to visit your site if they can predict what is it about. Permalinks also help with indexing and ranking by informing search engines what your posts and pages are about.

But do not get confused between a Permalink and a URL, they are different. Let’s discuss this.

URL vs Permalink 

A URL is a web address that directs users to a particular site or online resource.

However, when it comes to WordPress, we don’t merely use the phrase “URL.” Other words you may be familiar with include permalink and slug. A permanent link to a particular WordPress content is provided via a permalink, which is a URL.

In simple terms, a permalink is a specific URL to your website’s content, that may be images or any other post. For instance, a URL for your site is simply http://www.”yoursitename”.com, on the other hand, a permalink for your post will look like http://www.”yoursitename/”.com.

Is Permalink Important for SEO?

Undoubtedly yes! Permalinks holds a specific importance in SEO. When someone types a query, the ability of those pages to be seen as a search result is impacted by the usage of permalinks.

A consistent permalink will enhance your site’s SEO by:

  • Increase Ranking
  • Enhance Link Building 
  • Makes your site easy to share 

Now, let us understand why your permalinks are not working. 

Also Read: How to make an SEO-Friendly Website?

Why my Permalinks are not Working in WordPress?

There are many reasons why permalinks can become invalid: 

  • The installation of a new plugin 
  • A corrupted permalink
  • There may be a compatibility problem
  • A faulty permalink can violate your .htaccess file.

What to do in such situations? Read below to find solutions. 

How to Fix WordPress Permalink?

Broken permalinks are the major issue that is being faced by many. There are some simple techniques, following which you can resolve such a problem. 

The various techniques to fix broken permalinks include: 

  • Reset permalink settings
  • Update the .htaccess file
  • Find and remove the harmful plugin

We advise that you test each one out.

1. Reset Permalink Settings 

To reset the permalink, simply access Settings – Permalinks on your WordPress dashboard.

Choose your preferred permalink format. If it has already been finished, there is nothing further to change.

Then click the Save Changes button. It will update and overwrite any outdated rules.

If still, the issue exists then move to the second option.

2. Update the .htaccess File

To generate a new one, you must rename the existing .htaccess file.

To organize your .htaccess file, follow these simple steps:

  • Pick the “File Manager/Settings” option from the panel.
  • Once there, pick the domain you’re using and then click “Permalinks”
  • Now choose the “public HTML” folder from your directories and then “.htaccess file.”
  • Select rename from the context menu by right-clicking the file.
  • Choose “New File” and give the new file the extension “.htaccess” after renaming the previous file.
  • Save the file after adding the following code to it.

Return to your WordPress website and do the following step if the issue is still prevalent.

3. Find and Remove the Harmful Plugin

The issue with your WordPress is probably a harmful plugin if the below steps didn’t work. 

If the most recent plug-in was the one creating the problem, you can start by disabling it. 

Here’s how to do it:

  • Navigate to your WordPress dashboard’s Plugins menu.
  • Then select “Installed Plugins.”
  • Click the “deactivate” button.
  • After you’re done, you can reset the permalink structure.

The techniques mentioned above will finally enable you to locate the problematic plugin.


Permalink errors are annoying. In addition to potentially ruining your reputation, it also lowers your SEO rankings. 

Reenabling the permalinks in WordPress settings is the simplest solution. Most problems can be resolved by editing the .htaccess file, although in rare circumstances, disabling the harmful plugins solves all problems.

Please let us know if you try any techniques in the comments section. We will be happy to know about it.

Frequently Asked Questions (FAQs)

What are the reasons for permalink not working in WordPress?

The main reasons for permalinks not working in WordPress are as follows:

1. Installation of new plugin
2. Corrupted Permalink 
3. Faults in .htaccess file

What is a permalink?

The complete URL that you can see and use for each specific post, page, or other pieces of content on your website is known as a permalink. The term “permalink” refers to a permanent link.

Do permalinks expire?

Once you log out, permalinks, which are generated for just one session, will expire. They are unable to be copied and used as links to access the material later.

How do you write a good permalink?

In order to create a good permalink, you need to do as follows:

1. Use https in your permalink 
2. Keep it short 
3. Include SEO keywords
4. Use lowercase
5. Separate words with dashes, hyphens, underscores 
6. Do not use dates and numbers in the URL

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