Top 7 Reasons to Redesign Your Website

Redesign your website

There are various reasons to redesign your website; some here are more compelling than others. However, redesigning your website is the last thing you would do. 

It’s also essential to understand and acknowledge the role of your website in customer acquisition impacts on sales and revenue.

Every section must be aligned with the customer to market your brand effectively. That includes websites which are of utmost importance to salespeople.

After reading this blog, I assure you

You would like to revamp your website immediately!

Key Takeaways

  • The reasons that influence you to redesign your website.
  • The solutions for revamping your website
  • How we can help!

Reasons To Redesign Your Website

Reasons To Redesign Your Website
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Your Website Is Outdated When Compared To Newer Designing Trends

Your Website Is Outdated When Compared To Newer Designing Trends

With designing trends changing every few years, a website that is four to six years old can easily seem outdated compared to a competitor who has a website up to date in the look (design trend). 

The latest design trend is flat design utilising simple two-dimensional patterns with a minimalistic, clean, modern look. Some examples of this are Apple, Starbuck, Microsoft and many more. Flat design makes users understand quickly.

Also Read: Web Design and Web Development Services

You want to drive more traffic

drive more traffic
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If no one visits your website, it doesn’t matter. To drive traffic to your site, you need to optimise your search.

The best way is to make blogging a prominent part of your content strategy. Websites featuring blogs have a 434% greater chance of ranking high on search engines.

But when developing a blog strategy, you got to do keyword research to see what specific words or phrases people use in their search engine searches and then include them in headers, body, meta description, title and many more.

By this, your users understand the importance of the value of your relationship between content and your company.

Converting visitors into leads

Suppose you are getting abundant visitors but cannot convert them into leads. Then your website should have information about the company. What does it provide to the users? And who is your targeted audience? 

Only then is it convenient for the user to know the purpose of visiting the blog, and it can be converted into loyal customers.

Additional Functionalities

The website is easy to understand and navigate for visitors on the front end and the digital marketing team on the Back-End.

As your team grows, you’ll likely add a few functionalities that will evolve to better expectations. For example, you might need to add a chatbot, multi-language (for international usage) or run A/B tests directly in your dashboard.

Remember: If you want to add smart content filters or other features to your site, you need a flexible platform with robust built-in functionality to integrate with the external software. Such media will be able to support your optimal site’s growth.

Optimising Your Site for mobile visitors

Smartphones accounted for 65% of organic search visits in 2021. Because mobile searches are so popular, most search engines are built around them. In the past decade, you would have come through search results that are mobile-friendly pages first. That means you have to ensure your website is optimised for mobile devices and websites.

Optimise Search Engine

Perhaps your website was built using a template. A website can help you improve your site architecture, which is SEO-friendly. Utilise custom page URLs, H1, H2, H3, H4 tags, Alt tags and page titles. This will provide you greater flexibility & optimise your website career.

Website Security

Perhaps one of the most significant concerns is the security of the website built for small businesses, enterprises, or large businesses. If your website were created years ago and not updated with these above features, we would say it is at significant risk for malware and hacking.

Must Know: Why does every Small Business Need a Website? 

Conclusion

A website redesign takes time, money and effort – but it can be crucial for your business to be successful in the future. When aligned with your future thoughts on the company, a redesign can help you increase your ranking on search engines and conversion rate and meet the needs of the visitor and your team.

References

Captivate Designs

Frequently Asked Questions (FAQs)

Why is it important to redesign your website?

The most common reasons are to increase traffic, generate more leads, rebrand your site and most important to improve the user experience.

Can revamping my website be beneficial?

A full revamp allows you to get it right from the start. It takes more time to audit the current website and look for opportunities to improve user experience and usability at a faster rate.

Why do I need a website in 2022?

Websites can help your brand recognition, generate business, sales, leads and increase the credibility of the front-end customers.

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