You might wonder about SEO without a website: That can be possible.
Although it may appear odd, SEO can be done without a website.
If you are planning to start a business or have already started, you can get noticed online and establish your presence in your sector by first learning the fundamentals of SEO and then putting those tactics into practice.
You can build a website afterwards.
To know about how to do SEO without a website keep reading.
- Is SEO without a website possible?
- Ways to do SEO without a website
- Importance of SEO in your business
SEO without a website
Digital marketing strategies in (SEO) are utilized by business owners in order to increase the online presence of their brand, products, or services.
Generally, all these techniques and strategies revolve around the website. So, can you do SEO without a website?
The answer is Yes! You can. For doing so, you must set some goals and establish your target audience.
As far as strategies are concerned, there is no need for you to search for how to do SEO without a website. We have included all the approaches that will help you in taking your business to the next level by increasing its online presence.
How to do SEO without a website
To do SEO without a website there are some simple techniques that will yield you a higher ranking on web crawlers and build your business’s online presence:
- Google My Business
- Social Media
- Youtube Channel
Google My Business
Google My Business is an official business profile that shows up in the local search results on google as well as google maps. It is the most prominent solution for How To Do SEO Without a Website.
To claim your business, you are required to make an official account on Google My Business. Through your account, you will be able to optimize and manage your business-related details that are listed in the Google My Business listing.
For instance, you own a gift shop and your niche audience is local people. So, whenever someone searches for “gift shop near me” on google maps, then google will show your GMB Business Profile on the search lists.
You might be wondering what is the role of SEO in Google My Business. Below mentioned are the techniques using which you can enhance your business’s Google listing:
- Reviews and Ratings
- Build Authority
Reviews and Ratings
In the current digital era, almost every customer first goes through the reviews before entering any business store and especially when buying something online.
Take our case of Gift Shop, as an owner of the business you can ask customers or any other person to put reviews and ratings on google maps.
The more reviews and highly rated your business is the more will it attract and influence potential customers to buy from your store than your competitors.
Location is the deciding factor in the Google My Business algorithm.
Google will show the list of nearest businesses to the searcher to enhance the user experience. If your location is not listed in your Google listing account then there is very less chance of its online presence.
So, always remember to add the exact location of your business while creating your business account on Google.
The more trustable your profile looks the more will be conversions.
For building authority in your business profile, you can start by responding to any queries and reviews. Even if the reviews are bad you should reply in a positive way and look forward to gaining the trust of your customers.
Another thing that you can do in order to build authority is by adding clear photos of your business, more specifically the products.
Now that you are listed in GMB, look into other ways of practising SEO without a website.
Also Read: User Engagement on a Website
Through social media pages, your business can rank at a high place in search engines.
If you do not wish to put the effort into building a website for your business then in that case, Social Media is the best possible way for you to build your online presence on various web crawlers.
Since social media platforms like Instagram, Linkedln, and Facebook has very high authority, creating business pages on these platforms and posting quality content can yield better results and enhance your ranking.
Are you aware that Youtube is owned by Google? If you have a Youtube Channel for your business then it will not only rank on Youtube but also on Google.
If you do not have a Youtube Channel then I suggest you build one, because Youtube is the second largest search platform after Google and can give a boost to the online presence of your business.
After making a channel, post quality videos and promote them on your various social media platforms to gain subscribers.
You might be thinking how can Podcast help in ranking your business? So, I would like to tell you that through Podcast you can not only rank on platforms like SoundCloud or Spotify but also your Podcast can now rank on Google too.
Start your podcast channel now!
Do I need a website for SEO?
Are you still confused and keep wondering Do I need SEO for my Website?
My answer to that is No! You do not necessarily need to have a website to practice SEO strategies and techniques in your business.
The below-listed ways can help you to a great extent in building an online presence of your business on search engines.
Is SEO really that important or not?
Is SEO really that important or not in today’s world can be explained by the fact that nowadays every type of business is shifting to online platforms for better reach in the market.
SEO is very crucial to make your business stand out from other potential competitors.
Practising SEO techniques and utilizing strategies can help your business rank higher in search engines and increase traffic to your business profiles – website, social media pages, Youtube Channel, Podcast, GMB, etc.
The importance of SEO can be visualized by the following statement
“If you are trying to grow your qualified search traffic, you have to combine your content marketing with your SEO efforts”Neil Patel
I think by now you must have realized that you can practice SEO without a website. So, what are you waiting for? Utilize the knowledge and tactics you learned in this blog in your business to build its online presence.
But, do not only rely on these local SEO practices, build a website whenever you have the resources and time for it. Since SEO has many other benefits to offer your business a higher rank but all that can only be possible if you establish a website first.
Hope this was helpful!
Frequently Asked Questions (FAQs)
Can I do SEO myself?
Yes absolutely. For doing SEO you just need to learn about the fundamentals of SEO and how it is done. A little practice will make you eligible for doing SEO all by yourself.
What do you mean by SEO?
Search Engine Optimization (SEO) is the technique of organically increasing the ranking of your website on search engines when someone searches for products or services related to your business.
Can I use SEO for my small business?
Yes, SEO is an essential tool to boost your business’s online presence either small or on a large scale. Utilizing SEO techniques and strategies will increase quality traffic to your website and social media platforms.
What happens when you do not use SEO?
If you do not use SEO then your ranking will start degrading in the search engines. You will not get organic traffic to your business profiles and website. Ultimately, there will be no conversions or very few conversions.