It is critical for enterprise owners to invest time in finding and installing the appropriate software solution at the appropriate moment.
In commercial software, CRM and CMS provide varied functions. CRM is all about overseeing consumers, while CMS is all about handling your web pages.
What distinguishes CRM from a CMS, and how to determine which is the best option for your work?
This blog will aid you to decide between CRM and CMS software. By the end, you’ll be ready to buy your next software, whether it’s a CRM, CMS, or both!
- What is CRM and CMS system?
- The use of CRM and CMS in business
- Difference between CRM and CMS
What is CRM?
A customer relationship management system is utilized in managing clients’ info, making it one of the most important tools. CRM enables sales and marketing teams to keep track of leads.
If your company works with customer details in any capacity, chances are you’ll need one as well.
What is CMS System?
Through a CMS system, you can generate, enhance, and supervise online content. Anyone with access and authority can add, amend, restructure, and remove your website’s content.
Purpose of using CRM and CMS
A CRM is not just necessary when you begin acquiring clients and wish to expand your consumer database. Without one, it will become increasingly difficult to monitor consumers or clients.
CRM systems accumulate information from all the possible sources including social media, webpages, email, as well as calls. Using that info, you can effortlessly examine and interpret the information.
CMS is in charge of generating, modifying, and producing content on your web pages.
It equips a user interface for handling your site. In absence of CMS software, you’d have to interact with your cyberspace directly. For instance, if you wish to optimize your web pages, you’d have to attach an HTML file to your server.
Difference between CRM and CMS
Choosing CRM and CMS tools for your firm can be difficult work.
The tools should be within your budget and easy to access. You must select the CRM or CMS tool that fulfils your business requirements.
Let us delve into the distinctions.
Key Features of CRM
The key features of CRM are mentioned below:
- Contact Management System
- Reporting and Analytics
- Workflow Management
- File Manager
- Email Integration
Let’s understand how these features work together and can help your business.
Contact Management System
A contact management system is a browsable dataset that contains information about customers like their names, phone no., email addresses, purchases, interaction histories, and native language info.
Reporting and Analytics
CRM system includes 3 fundamental reporting and analytics tools for tracking performance and calculating ROI: Sales Dashboard, Campaign Reporting, and Customer Analytics.
These tools give useful insights into your business’s performance and assist you in creating data-driven resolutions.
Your sales, marketing, and consumer support operations are streamlined by CRM software, freeing up time for higher-level activities like SEO.
You can build up automatic workflows for commonplace operations like lead scoring, drip marketing, email segmentation, and call reporting.
By facilitating sales and marketing automation, a file manager increases your productivity. For instance, you can incorporate essential sales and marketing resources in your lead nurturing email thread at various stages.
For eCommerce firms, email is the finest lead generation method. Your sales inbox and your CRM are fully linked when you have email integration.
Key Features of CMS
Here is a list of key features of CMS:
- Content Editor
- Asset Manager
- Content Personalization
Let us dig deeper into these features to know about their characteristics.
In CMS, a content editor is where you may add the latest content entries and change ones that already exist. An entry in your content is a segment of material, such as a landing page or blog post, that will be published on your site or another channel.
You can specify content writing procedures and limit the number of edits users can make to your material in CMS. You might limit a few users to using only certain content repositories. Additionally, you may define permissions for specific actions like posting and erasing content entries.
A CMS’s security characteristics include SSL setups and data encryption. Data encryption means that the data kept in your CMS is enciphered and is difficult to acquire. However, SSL setups guarantee that data is transmitted securely.
You can develop compatible brand recognition with the aid of an asset manager. It contains pictures, videos, audio, logos, and graphics. Typically, the information for these items is used to organize them and make them simple to find.
A personalization plugin can be added to CMS to assist you in gathering data, such as search history, and utilize this data to customize the content on your site.
CRM and CMS Pricing
The next thing to consider once you’ve made the decision to invest in a CRM or CMS system is which platform will provide the best value for your money.
The majority of CRM platforms offer monthly or annual subscription options and charge per user each month. Although annual billing requires you to use the product for at least a year, users often receive a discount. There are 14 to 30-day free platform samples available for some products, like Pipedrive and Salesforce. Many companies, like HubSpot, offer a free CRM package with constrained features.
Depending on what you need, the cost of CMS platforms might vary greatly.
Platforms for open-source CMS are free. Open-source CMS solutions have the advantages of being completely free and highly flexible. Compared to premium CMS platforms, they demand more developer resources to set out and maintain.
Consumer-focused CMS platforms for businesses start out at pretty affordable prices. For instance, WordPress provides a free version of its program. Starting at just $4 per month is the WordPress personal plan.
At least a few hundred or thousands of dollars are spent each month on CMS software designed for enterprise organizations and the B2B sector. As a result, it is CMS, that cost the most money.
Remember that through CMS you can manage the material you publish on your website, whereas a CRM aids in assisting sales and marketing teams in organizing and supervising customer information.
Managing contacts, following up on leads, reporting, and sales forecasting are the three main business operations that a CRM aids in. On the other hand, a CMS is made to assist businesses with issues like managing content and constructing websites.
A CMS will serve as the main centre of your website whether you’re starting an online business, need an online presence to promote your goods or content, or just want to create a blog.
Frequently Asked Questions (FAQs)
What do I use CRM or CMS?
To take your business to the next level you should use both CRM and CMS. Through CRM you will be able to manage and organize customers’ information while CMS will enable you to create and optimize websites.
What are some examples of CMS?
Some of the CMS systems that you can use for your business are WordPress, Drupal, Wix, Joomla, etc.
What are the advantages of CMS?
The advantages of CMS are mentioned below:
1. User Friendly
2. Easy to use
3. Cost efficient
4. Numerous extensions and plugins
5. SEO-friendly features
What are some of the CRM tools?
Some of the CRM tools to utilize for business purpose includes:
5. Big Contacts, etc.