What is a Website Marketing Strategy?

Website Marketing Strategy

Today there are over 9.5 million businesses on the internet worldwide. The online movement started as more users began using social media daily.

Companies realized that marketing on Instagram and Facebook would make more sense than traditional marketing methods. 

With the surge in websites and online businesses today, website marketing has become essential to spread awareness and drive traffic.

Website marketing is a way of promoting the business and bringing in more visitors. A website marketing strategy optimizes and audits a website’s performance catering to a target audience. 

Key Takeaways

  • Learn about the definition of website marketing strategy.
  • Explore the different funnels of website marketing.
  • Learn about the importance and creation of a website marketing strategy.

 Why do you need a Website Marketing Strategy?

An online business is an entirely different ballgame compared to traditional companies. A website is only a platform to host a business among millions of other websites today, increasing competition. 

A strategy is required to promote the website through various platforms. It includes Search Engine Optimisation, social media marketing, Email marketing, etc.

When there is a website marketing strategy with an end goal set in place, the path to building a business becomes clear. 

How to create a Website Marketing Strategy?

Creating a website marketing strategy is about selecting and curating suitable methods to promote a business. 

Below are some of the most effective methods and tools to promote your website and business online.

Target Audience

There are different types of people who look for various services on the internet. It is essential to find the right target audience for the business and cater only to them to generate quick revenue.

Social Media Marketing

Social media channels are the leading platforms for promoting online businesses. But, it also comes down to picking the proper application for the job. 

For example, the target audience for an e-commerce business can be found on Facebook and Instagram, which have in-app shopping features and provide analytics based on audience engagement. 

A company that provides IT solutions should make a strong presence on LinkedIn and Facebook to cater to working professionals and potential clients. 

Only quality content must be posted on these platforms to gain high reach and engagement.

Must Read: Social Media Threats You Need to Know

Email Marketing

There are over 4 billion daily email users worldwide. Email marketing is one of the most powerful marketing funnels today to create brand awareness. 

Welcome emails, promotional emails, re-engagement emails, and brand story emails are some of the emails you can create and send to subscribers to market your business.

MailChimp and Sendinblue are excellent tools for email marketing. They come with built-in templates for all types of emails with broadcasting features according to the number of contacts.

Search Engine Optimization 

SEO which stands for Search Engine Optimization is the backbone of website marketing. Keywords are words or phrases used by daily users in search engines to search for results. 

By performing keyword research and utilizing those keywords as content, ranking and running 

ads on the search engine results page become efficient.

Adding high-quality backlinks to your website will drastically increase the chances of ranking on top of the search engine results page.

Google ad campaigns help in placing the website on top of the search results page and drive vast amounts of traffic to websites based on the strength of the keywords and 

Also Read: How to Increase User Engagement on a Website?

Influencer Marketing

Influencers are famous personalities from different fields on social media platforms with a massive following of people who admire and look up to them. It is essential to find the right influencer who caters to the same target audience as the business.

Online Reputation Management

ORM is a necessary part of a website’s marketing strategy. Online reputation management is the process of handling and changing the public’s perception of the company. 

Companies usually receive backlash from anonymous users and former employees on the website. ORM tools like SEMrush, RankRanger, and SentiOne detect such comments and delete them. 


A website marketing strategy works over a long time to yield a profitable investment return. 

I hope you found this blog resourceful and insightful enough to create a website marketing strategy from scratch.

All the best!

Frequently Asked Questions

1. What are the three types of websites?

Some examples of types of websites are E-commerce websites, Blog websites and Portfolio websites

2. What types of websites attract the most?

Written content attracts over 40 percent of users, followed by video content at 30 percent.

3. What are the 5 P marketing strategies?

The 5 Ps in marketing is Product, Price, Promotion, Place, and People.

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