Since the 1990s, site design on the Internet has advanced dramatically. Do you recall Apple in 1998? Amazon, back in 1999? Even going back to Yelp in 2005 is like travelling through time.
There are still excellent and awful websites online today, despite web design significantly improving over the years.
I don’t mean “good” and “bad”, which are purely subjective concepts like “beautiful” and “ugly”. An excellent website prioritises the user. In other words, it makes it simple for users to browse, locate the solutions they need, or carry out an action.
A poor website is not customer-focused. This could indicate that it’s cluttered, challenging to navigate, inaccessible, or any number of other problems.
Here are a few points that discuss What makes a bad website and I will elaborate on how to fix them.
- The common mistakes conducted by businesses while creating a website
- A path to structure the website to make it look up-to-date
- Benefits on why would you need a web developer
What Makes a Bad Website?
The most important thing in website design is content. The content should have an effect that represents the product and services of the company.
If you glance at the above-attached picture – “Perception of the users,”
- Can’t understand the motto of the company.
- What are they selling?
- It looks like the company’s owner is not interested in doing business.
- It’s hard to determine whether it is for a blog/article/website home page/product page.
You can also see that the website has cluttered elements that look too clumsy for viewers. It becomes too difficult to navigate and recognise the information. Any users who visit the website look for a solution, not problems. This causes it to become a bad website then the viewers look for your competitor. Here are a few points which highlight the mistakes.
- On the page, the sections are arranged randomly.
- Multiple elements overlap the content and design.
- Immensely hard to navigate.
- Unnecessary floating ads and pop-ups.
Colour choice for the website is considered an essential part of web designing guidelines as you can see in the logo – the colours red, light blue and green. They have not selected the colours appropriately. Showing the users these colours in saturation mode is the wrong choice. If the users feel that it is not that effective and as I said before, the users will shift to your competitor’s websites without a second thought.
Here are a few mistakes that need to be kept in mind while creating a web design, to avoid a bad website
- Unmatched colours
- The featured logo’s colours are bad
- The content near the search bar is blurry.
- The colour of the company name is improper.
As coming to the credibility of the website, the website is not secure. I mean that the company has not bought the SSL certificate for the website(Link to HTTPS). This makes the website vulnerable to hackers, and users wouldn’t trust the company and won’t give necessary information to the company.
Also Read: Website Marketing Strategy
The above images display a bad website with an incomprehensible UI/UX design with no connectivity to the photos that are randomly put out on the website. The products are not segregated according to the categories of the products.
This is like displaying products using the space to the fullest. The images overlap with the company logo. The website’s header is haphazard, and there is no footer with precise information about the company’s history.
As this is an eCommerce website, we need to sell products using the dynamic website to influence the minds of the customer.
You all have viewed Amazon, right?
This website’s UI/UX design is pleasant and per the customers’ likeliness. There are many options like filters and attractive products similar to the range of products. Presenting products like these will influence their minds to buy more products and services.
Let’s think you developed an intermediate-level UI/UX design. But as the days go by, you must keep updating the website with new features and try to decrease the website loading time. If this is possible, the performance is managed at an optimum rate.
If you were in the 2000s, then if you have a website, it’s enough, but as this is 21st-century, people need mobile-friendly websites. This means that the site is available to look at on the user’s smartphone. As per a global survey, 83.37% of people use smartphones. Make a website that can be used on laptops and mobile, eventually attracting more users.
Now it’s time for you to learn more about comprehensively correcting these mistakes.
Must Read: Redesign Your Website
How to Fix Bad Website Mistakes
The first step is that the company’s website should reflect all its products, services and, ultimately, the brand. It is important to be visually appealing, professional and polished. Allow white spaces and uncluttered layouts with quality graphics and photographs to let the message shine through.
The site must work quickly and correctly, as expected. Building to web standards, proofreading rigorously and regularly testing for problems with functionality or speed because, as I have mentioned before, a broken, slow website would encourage users to leave.
Site visitors are always in a hurry. User Experience is crucial in helping the visitors use, understand and stay on the website. Creating obvious logical navigation with a clear hierarchy, consistent layout & visual cues help satisfy both searchers and browsers.
If the searcher/browser gets satisfied only on the desktop is not enough, the site should also be optimised on smartphones. Optimising smartphones will improve the experience of the users and SEO ranking.
To rank in SEO, the language and content should make sense to your audience – avoid jargon, corporate speech and acronyms. Blogs and social media updates are preferable to keep the users returning and help in SEO strategy.
Here are a few examples of modern web design
- Verzeo – Education Website
- Mvaro – Financial Solution Website
- Hottouch – Kitchen & Home Appliances Website
- Smartknower – Education Website
- Chef On Dial – Rental Chef Website
Need a Website Developer
Now let me enlighten you with the benefits of web development so you can think about whether you want to revamp your website.
1. A professionally designed website ensures your site will give users a good first impression.
2. Helps to keep up with the competitors; to do that, you need a website equipped with the latest design trends.
3. A professional, well-designed website will attract users and boost revenue.
4. Professional website design improves search rankings like in Google, Bing and many more.
5. Reduces the Bounce rate that makes the user explore what your business has to offer.
Let’s be honest. It’s time for a website redesign if you have inappropriate design components.
Immensphere can support you there! We have experienced people and the expertise to give your website a new life, whether it’s updating an outdated website or designing a brand-new website.
We have a sizable web design portfolio demonstrating how we have assisted our clients in creating appealing websites!
Frequently Asked Questions (FAQs)
What is bad website content?
Before establishing any trust, trying to sell them on items or services—talks endlessly about what the company is doing and how great it is without providing any proof.
How do you consider if a website has an excellent wrong Web page?
A good website has a straightforward layout, simple navigation, and discreet design, whereas a lousy website confounds or even irritates you.
What makes for a high-quality website?
One of the most critical elements in developing a high calibre website is generating well-written and educational material for visitors. Original, relevant, and properly optimised content is what readers want to read, watch, and share.